廣告英語(yǔ)詞匯

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1、編號(hào)： 時(shí)間：2021年x月x日 書山有路勤為徑，學(xué)海無(wú)涯苦作舟 頁(yè)碼：第10頁(yè) 共10頁(yè) n do, did, does 強(qiáng)調(diào)動(dòng)作的用詞, I do care, he did come. Here: did foresee的確預(yù)見(jiàn)到 n medium, media n become a force in making it so 成為實(shí)現(xiàn)這個(gè)預(yù)想的重要人物 n socially prominent passengers 有社會(huì)地位的乘客 n amateur 業(yè)余的，非專業(yè)的 n to make contact with …與…聯(lián)系 n gain fame 出了名

2、 n subsidiary 子公司 n experimental stage 實(shí)驗(yàn)階段 p217 n returns 報(bào)告書，情況反饋 n be mounted in …安裝入… n aside from ….= in addition to … n the profit derived from … 來(lái)自于…的利潤(rùn) n receive national and universal attention 獲得國(guó)內(nèi)國(guó)際關(guān)注 n General Electric 通用電氣公司 n patents專利 n join forces with … 與…聯(lián)手 n pool vt. 合

3、伙，匯集，共享 n take over 接管 n wireless station 無(wú)線電廣播電臺(tái) n went on the air 開(kāi)始廣播播音 n fully licensed commercial broadcasting station 營(yíng)業(yè)執(zhí)照齊全的商業(yè)廣播電臺(tái) n a toll station 一家收費(fèi)電臺(tái) p218 n air time 廣播時(shí)段 n chain broadcasting 聯(lián)播 n forerunner 先驅(qū)，排頭兵 n bail out 原意“跳傘”，here: bail out of …從…中脫身 n lease sth to sb

4、向…出租…. n subsidiary 子公司，下屬單位 n This launched an era of …：(這件事)引發(fā)了一個(gè)….時(shí)代/時(shí)期 n boost the sale of …：促進(jìn)、拉動(dòng)….的銷售 n exclusively 獨(dú)家地 n eg. We run a cable service exclusively in this area. n regulations 規(guī)章、制度、條例 n keep/prevent sb fm doing sth: 避免某人做某事 n turn to sb for help 尋求某人的幫助 n the Radio Act

5、 was passed 廣播法得以通過(guò) n debut 初次登臺(tái)，處女秀 n newscasts 新聞廣播 n become firmly entrenched 站穩(wěn)了腳跟 n the popular culture 流行文化，大眾文化 n popularity n. 流行，走俏 n coupled with the decline in newspaper advertising revenue ….伴隨著報(bào)紙廣告效益的下滑 n the Great Depression 大蕭條 n not only …., but (also)….不僅…而且… n a credible n

6、ews source 一個(gè)可信度高的新聞來(lái)源 n …..as well: （句尾）同樣也… n without being on the scene 不必在場(chǎng) n be far superior to …. 比….要強(qiáng)得多 n instant news 即時(shí)的消息 n convention 集會(huì) n the Associate Press 美聯(lián)社 n have had enough 受夠了 n issue an ultimatum to …向…發(fā)出最后通牒 n provide sth to sb…: 向…提供…（p219） n comply with 遵從… n

7、 to gather news on one’s own 靠自己采集新聞 n bargain vt. 討價(jià)還價(jià)，期望 n take the lead in doing sth 在…方面帶頭 n first-rate = first class a. 一流的 n news-gathering service n under the direction of …: 在…的領(lǐng)導(dǎo)下 n open bureaus in …在…建立分支機(jī)構(gòu) n the wire-service ban 新聞社禁令 n assisted radio in becoming … 幫助廣播使之成為…

8、 n in states of panic over ….處于對(duì)…的恐慌之中 n the average people…average Joe 普通百姓 n reassuring a. 起鎮(zhèn)定作用的，堅(jiān)強(qiáng)的 n keep ….informed about ….：讓….了解到…. n report/describe/broadcast … live: 現(xiàn)場(chǎng)報(bào)道，直播 p220 n multiple pickup news broadcast 異地同步新聞播報(bào) n the scope and diversity of radio 廣播的報(bào)道范圍和豐富程度 n vicariousl

9、y身臨其境地 n eyewitness accounts 目擊記，現(xiàn)場(chǎng)采集的報(bào)道 n impact on … 對(duì)…的沖擊/影響 n coverage n. 報(bào)道 n set the stage for … 為…作了鋪墊/預(yù)備 n radio bulletins 廣播公告 n inspire a spirit of patriotism and dedication 點(diǎn)燃了愛(ài)國(guó)主義熱情及奉獻(xiàn)之情 n censorship of news 對(duì)新聞的審查 p221 n self-imposed as well as governmental 既有自我施加的，也有政府要

10、求的 n … be downplayed …(實(shí)情)沒(méi)有得到充分的反映;被低調(diào)處理了 n vaudeville…1880年代至1950年代流行于美國(guó)的一種劇院歌舞雜耍綜藝表演 n variety shows 綜藝節(jié)目 n comedy series 系列喜劇 n dominate the airwaves成為電波媒介主打節(jié)目 n …consist of …: …由…構(gòu)成 n burlesque comedy 小品類的喜劇 n situation comedy (sitcom)…情景喜劇 n evolve into …演化成… n an episode 一集（劇目）

11、 n perpetuate the negative stereotype of African-Americans 固化了非洲裔美國(guó)人的負(fù)面形象 n stereotype 刻板印象 n provide someone with something p223 n tailored for prime-time 專為黃金時(shí)段定制的 n portable a.便攜的 p225 n affect the culture 影響到(當(dāng)時(shí)的)文化 n helped establish radio’s credibility為廣播成為可信的新聞來(lái)源/聲譽(yù)鵲起助了一臂

12、之力 n to adapt …to… 使…適應(yīng)… n commercial n.（電波）廣告 p226 n tune in to …收聽(tīng)… n warn sb of … n banned fictional news bulletins from the airwaves. 禁止在廣播里播出虛構(gòu)新聞 n lose niche 失去地盤 n prosper vi. 繁榮 n the cloud of TV began to cast its shadow over radio n apply for TV licenses 申請(qǐng)電視營(yíng)業(yè)執(zhí)照 n

13、advertising revenue 廣告收入 n succeed in … n ratings 收視率 earnings 收益 p227 n quiz shows, soap operas, sitcoms, dramas and action/adventure shows 227 n network affiliate stations 大廣播網(wǎng)旗下的電視臺(tái) n feature … vt. 以…為特色 n disc jockey (DJ) n controversy 爭(zhēng)議 n payola sandal 賄賂丑聞 n coin the te

14、rm 發(fā)明了這個(gè)術(shù)語(yǔ) n be charged with…被指控… n all news stations 全新聞臺(tái) n to advance political agendas 來(lái)推出政治議題 n to voice one’s protests on… 就…表達(dá)抗議呼聲 n instrumental = helpful n launch a campaign 發(fā)起一場(chǎng)運(yùn)動(dòng) n play a major role in … p228 n call-in shows 熱線談話節(jié)目 n potpourri 百花香料，集錦 n be categori

15、zed under 29 formats n contemporary hit stations 當(dāng)代著名電臺(tái) n to feature talk shows and radio personalities 以脫口秀及個(gè)性化廣播節(jié)目為特色 n to find its new niche in popular culture n FM 調(diào)頻，AM 調(diào)幅 229 n distortion 變形、歪曲 n to broadcast in stereo 立體聲廣播 n A became an alternative to B: A成為取代B的一個(gè)選擇 n FCC

16、 ruling 美聯(lián)邦傳播委員會(huì)的政令/條例 n be on the air n have yet to catch on 還得加把勁 p230 n commercial vs. noncommercial n to generate advertising revenue n elite and specialized vs. mass cultural tastes 精英的、專業(yè)化的品味，對(duì)應(yīng)于大眾文化趣味 n private foundations n the sources of … funding：…的資金來(lái)源231 n station membership

17、fees 電臺(tái)會(huì)員年費(fèi) n in-depth news programs 深度報(bào)道節(jié)目 n be highly regarded 口碑很好 n satellite distribution facilities 衛(wèi)星傳送設(shè)備 n accomplish: here=achieve 取得 n be drastically changed 發(fā)生了巨變 n to cater to distinct segments of the audience 迎合、取悅于劃分清晰的受眾群 n Chapter Two Television: from soaps to satel

18、lites n be in sharp contrast to the stereotype 與刻板印象形成鮮明對(duì)照 (p237) n nuclear family 傳統(tǒng)的、幾代同堂的家庭 n skyrocket to the top of the ratings 直竄收視率榜首 n stimulate sales in the consumer culture n pit A against B 使A與B相對(duì)抗 n undermine …values 損害…價(jià)值觀 n hype the fact that… 就…進(jìn)行宣傳造勢(shì) n offbeat antics 不落俗套的搞笑

19、 n to benefit from the clash 從沖突中得益 n ticket： here=candidate（p240） n a popularity with audience n controversial influence on … n to magnify the forces of change 張顯變動(dòng)之推力 n credit TV with …：以…來(lái)贊揚(yáng)電視P240 n individuality: 獨(dú)特之處, here = n to apply for a patent on …：申請(qǐng)…專利 n to experiment with…：從

20、事…實(shí)驗(yàn) n It wasn’t until (某時(shí)間) that….: 直到…才… n put…on hold 使…陷于停頓 p241 n generate vt. 生成，產(chǎn)生 n microwave relay system 微波傳送系統(tǒng) n consist of …… 由…組成 p242 n advertising agencies 廣告公司 n sponsors 贊助商 n to issue disclosures 公布內(nèi)情 n to ensure compliance with …以確保與…相一致 p243 n ethical standards

21、道德標(biāo)準(zhǔn) n dramatic series 連續(xù)劇 n genre 風(fēng)格，格調(diào) n bonanza 富礦,財(cái)富 n time slot 播放時(shí)間段位 n (be) subject to …服從于… n appeal to … 對(duì)…有吸引力 n A prevails over B A壓倒B p244 n be referred to as ……被稱作… n to get people hooked on … 使人們醉心于… = to keep people glued to … p245 n tune in 收聽(tīng)/收

22、看 n set ratings records 創(chuàng)下收視紀(jì)錄 n best seller 暢銷書 n electronically mediated athletics 電子媒介傳送的體育競(jìng)技 ? astound sb. by … 以…使人大為震驚 p246 (in frame) ? to pigeonhole 定類 ? all-around ability ? become more tolerant of… 對(duì)…更加寬容 p247 ? spouse abuse 家庭暴力 ? lurid details 聳人聽(tīng)聞的細(xì)

23、節(jié) ? When freedom is abused, anything irrational, bizarre and sinful can happen, and often to the extremes. ? based loosely on a best-seller …大致基于一個(gè)暢銷書基礎(chǔ)之上 ? the durability and versatility of the genre 這種類型作品的持久性和多樣性 ? serial 連續(xù)劇 ? appeal to the average person’s interest in the rich

24、 and elite 迎合上層菁英群體的普遍趣味 ? be plagued with turmoil and strife 深受混亂和糾紛所困擾 ? the American cultural myth ? add a new dimension to … 為…添加了一個(gè)新的范疇/向度 ? radical 激進(jìn)的、極端的 ? melodramatic 通俗劇風(fēng)格的，夸張鬧劇的 p248 ? witty 機(jī)智詼諧的 ? avant-garde 先鋒的、前沿的 ? cultlike following 近乎崇拜的追隨 ? take liberties wit

25、h facts 隨意處理事實(shí) ? to heighten 提高= to raise, enhance ? schlockudrams = schlock dramas 低劣廉價(jià)的電視劇 ? an invasion of privacy 對(duì)隱私的侵犯 p249 ? strive for …力爭(zhēng)，力求 ? bring a complex social issue into focus 把一個(gè)復(fù)雜的社會(huì)爭(zhēng)議帶入焦點(diǎn) ? keep readers up-to-date on… 使讀者對(duì)…有最新近的了解 ? titillating 逗樂(lè)的 p250 ? gain publicit

26、y ? reenact 重演、再現(xiàn) ? be keen to do sth = be keen on sth ? line-ups 節(jié)目表 ? camcorder 攝像機(jī) p251 ? experiment … with…做…實(shí)驗(yàn) ? top-notch 一流的 ? profound a. 意義深遠(yuǎn)的 p254 ? involvement in … ? newsman = reporter ? As someone puts it, 正如某人所言 ? conduct vt. 進(jìn)行，承辦 p255 ? investigative hear

27、ings ? money laundering 洗錢 ? on someone’s behalf 代表某人 ? adopt … approaches 采用…手段 p256 ? human interest stories 大眾趣味的報(bào)道 ? feature reports 新聞特寫 ? talents 人才 ? deferential to …對(duì)…態(tài)度恭敬 ? in-depth coverage 深度報(bào)道 ? stay tuned to …收聽(tīng)、收看… ? popularity 知名度 ? major news events 重大新聞事件 ? to boost ra

28、tings 提高收視率 p257 ? host/hostess, anchor, anchorperson, anchorman/anchorwoman ? find a niche among … 在…那里有了市場(chǎng)/位置 ? to go on camera 上鏡頭 ? identify with …與…相一致 ? survey 問(wèn)卷調(diào)查 ? rely on a variety of gimmicks 憑借各種手段、噱頭 ? camcorder ? videotape vt. 拍下了，攝制了… ? be acquitted 被宣布無(wú)罪 ? rio

29、ting and violence 騷亂 ? profound 深遠(yuǎn)的 ? instantaneous 即時(shí)的 ? sophisticated planning 精心的策劃 p258 （in frame） ? lobbying 游說(shuō) ? hail CNN as … 把CNN贊譽(yù)為… ? request for subscriptions (媒介產(chǎn)品的)閱聽(tīng)訂購(gòu) ? commercials, spots （電子媒介里的）廣告 ? the strengths and weaknesses of … …的褒貶，優(yōu)劣 ? a dramatic

30、 reaching around for anything that works 網(wǎng)羅一切奏效的東西 （吸引觀眾） p259 ? time-consuming activities p260 ? replace A with B 以B代替A ? cherished activities 值得贊揚(yáng)、積極健康的活動(dòng) ? play an important role in … ? civil rights movement 民權(quán)運(yùn)動(dòng) ? call for 要求… ? gain momentum 開(kāi)始令人矚目，開(kāi)始具有發(fā)展勢(shì)頭 p261 ? stereotype

31、d roles 符合刻板印象的角色 ? make it on her own 靠她自己取得成功 ? accelerate their acceptance 加速其(被)認(rèn)可/接受 ? into the mainstream popular culture進(jìn)入主流大眾文化 ? action/adventure show ? moonlighting 晚上做兼職的副業(yè)、第二職業(yè) ? meet resistance ? urban intellectuals 城市知識(shí)分子 ? refined and thinking members 有教養(yǎng)有頭腦的成員 ? people i

32、n intellectual circles ? to make inroads into …打進(jìn)，攻入… ? suffer a nervous breakdown受精神崩潰的折磨 ? pacifying effects of TV電視的安撫哄騙效應(yīng) p262 ? shortcomings vs. merits/strong points ? pick up on… 領(lǐng)悟… ? mental vegetables 植物人 ? couch potatoes 電視迷，沙發(fā)土豆 ? As far as I am concerned, 就我來(lái)說(shuō)， ? you might as

33、 well…(對(duì)熟人、屬下用語(yǔ))你不妨… ? feminism 女權(quán)主義/運(yùn)動(dòng) （見(jiàn)小文章） ? the work force average 勞動(dòng)力市場(chǎng)的普遍情況 ? The study’s findings 研究的發(fā)現(xiàn)/結(jié)果 ? socioeconomic 社會(huì)經(jīng)濟(jì)學(xué)的 ? entrepreneurs 企業(yè)家 ? Despite the fact that …盡管… ? equal opportunities ? contend 爭(zhēng)辯，堅(jiān)信 p263 ? bizarre and violent behavior ? mentally unbalanced

34、? and then proceed to …繼而… ? fuel the arguments 引發(fā)了爭(zhēng)議 ? prevent …from …使…不致…，避免… ? run out of …: …用完了 ? juveniles 青少年 ? the court ruled that …法院作出…裁決 ? react to … ? found someone guilty of … ? causal relationship between A and B 兩者間的因果關(guān)系 ? a positive relationship between A and B兩者之間的關(guān)系呈現(xiàn)正相關(guān)

35、 ? televised violence ? respond to … p264 =be in response to ? make-believe a. 假裝出來(lái)的 ? antiviolence advocates 反暴力倡導(dǎo)者 ? a deluge of …: …的泛濫 ? …aimed at children ? an effective dramatic device for TV ? exploit vt. 利用，剝削 ? have difficulty distinguishing between A and B 不易辨別兩者 ? philosophy

36、 理念 ? psychological effect p265 ? physiological effects ? conduct studies ? excessive TV viewing ? harmful vs. beneficial ? if it is used constructively 如果使用得當(dāng) ? interact with …:與…互動(dòng) ? see to it that …：留意… ? vocabulary levels 詞匯量 ? Sesame Street 芝麻街 ? inflict some damage on someone 使…遭

37、受傷害 ? to meet particular interests p267 ? the elite or the high culture 精英和高雅文化 ? corporate sponsorship ? fund-raiser 集資活動(dòng)，集資人 p268 ? Despite the fact that … ? bypassing 繞過(guò) ? pay-per-view (按每個(gè)節(jié)目)付費(fèi)收看的 ? Media ethics 新聞道德 p399 ? respond to …by…: 以…方式對(duì)…作出反應(yīng) ? a news conference 新聞發(fā)布會(huì)，記者招待

38、會(huì) ? reduction of violence p400 ? the focus of the controversy 爭(zhēng)議的焦點(diǎn) ? feast on …：盤剝…，靠…發(fā)財(cái) ? describe the scene vividly ? to spare the grisly details 不過(guò)分渲染可怕細(xì)節(jié)p401 ? the function and responsibility of the mass media ? an exclusive story 一條獨(dú)家新聞 ? for the sake of …：看在…的面子上，緣于… ? Chances ar

39、e that… 有這樣的可能性… ? the coveted Pulitzer Prize令人向往不已的… ? health-code violations 違反食品條例 ? screening committee 審查委員會(huì) ? turn town 拒絕、否定 ? honesty and integrity 誠(chéng)實(shí)正派 p402 ? ethical standards for the media ? The question is… 問(wèn)題是揭露劣跡的好處，是否強(qiáng)于新聞媒體有爭(zhēng)議或欺騙性的做法。 ? accurately reflect the event 如實(shí)反映新聞事件

40、 ? eye-appealing 吸引眼球的 ? photo-enhancing technology 照片處理技術(shù) ? (in the frame p402) newsletter 業(yè)務(wù)通訊 ? to take advantage of … 利用 p403 ? eg. How can you take advantage of the chance? ? TV reenactment 場(chǎng)景重拍回放 404 ? in return for …：換取… ? promotional events 促銷活動(dòng) ? news sources 新聞源頭，被采訪單位 ? p

41、rohibit/stop/prevent/keep … from … 404-05 ? questionnaire 問(wèn)卷 p405 ? conflict of interest 利益沖突 ? fairly/objectively report (on) … 客觀公正地報(bào)道… ? at the expense of the credibility以公信力的代價(jià) ? When confronted by reporters 當(dāng)面對(duì)眾記者時(shí)p406 ? disclose vt. 披露 disclosure n. ? right to privacy

42、 隱私權(quán) ? develop policies on the subject 專門就此出臺(tái)規(guī)定 ? ethical dilemma 道德方面的兩難境地 ? news outlets 新聞播發(fā)機(jī)構(gòu)，~渠道 ? invasion of privacy 侵犯隱私 p407 ? media personnel 媒體從業(yè)人員 ? public scrutiny 公眾的嚴(yán)密審視 ? allow divergent viewpoints to appear 408 ? adherence to strict ethical standards 遵守嚴(yán)格的道德規(guī)范 ? adver

43、torial 隱性廣告文章 p409 ? media hype 媒體炒作 ? peddle a developer’s rosy view of reality as fact 把發(fā)展商（吹噓）的美好幻境當(dāng)作事實(shí)進(jìn)行推銷 ? to boost circulation p411 ? objective coverage 客觀報(bào)道 p414 ? issue a strong statement 發(fā)布一強(qiáng)烈聲明 p415 ? stem from … 來(lái)自于… ? suggestive and titillating language 教唆和挑逗的詞語(yǔ) ? music lyrics 歌詞 p416 ? Media effects 媒介傳播效果 ? the studies have addressed …topics此類調(diào)研已涉及到…論題 ? the magic bullet theory 魔彈論 第 10 頁(yè) 共 10 頁(yè)