網(wǎng)絡(luò)對傳統(tǒng)媒體的沖擊

Page 2 . With the rising of the network media, fierce media competition ,advertising market changing, media technology innovating and readers changing psychologically, and a series of deep reason, the traditional media environment is impacted, and the way of accepting the information is changed as well. In the face of the new media environment, the newspaper market is facing a complicated structural change.The traditional management mode is chocked by the new media environment . Contents:1 Impact performance2 Advantages and disadvantages3 Measures to this situation4 Development trend Although the development of Network Media didnt replace newspapers, the newspaper has been affected to some extent. There are some cases which can prove it. 5 Two:The newspaper circulation decline one:The time of reading newspapers reduce Three:The number of people who buy the newspapers declineFour:The internet advertising frontal is rising year by year 6 For network media to the newspaper impact, we can make an analysis from the following several aspects. One:The influence of the consumer marketTwo:The influence of News practice（新聞實踐）The traditional newspaper news monopoly position is broken（報紙對新聞的壟斷地位）the impact of the news mechanism（新聞機制）the spread of the news regional is broken（新聞的地域分割） LOGO As one of the oldest forms of mass communication,newspaper has always been struggling to meet the challenge of new media,first radio，then television，and now the internet. Compared with other forms of media，newspaper have disadvantages in convenient delivery，high subscription fees，deadline limit，lack of interaction and poorer visual effect. Newspapers enjoy a longer history and often come out daily with more reliable news and information. They can be carried and read almost anywhere you like. So many people like reading them. But they can only contain texts and photos. Advantages and disadvantages Page 8For PowerPoint 97-2010 Newspaper InternetHistory a longer history quite new and popular,Resource reliable news and information some of them are not of good qualityContent only contain texts and photos. but also audios and videosPayment high subscription fees FreeInteraction lack of interaction Interaction at any timeupdate come out daily updated from time to time Here is a form： Page 9 Measures to this situation:One:take full advantages of newspaper First,the newpapers has the advantages of simpleness,casualness, economy and convenience,but netnews is connected to internet and only can be read through advanced electools which are not used by everyone. Second,differing from the inundant false news on the internet,the editors and reporters on a newspaper play the roles of the gatekeepers.Once they find the mistakes after the articles issuing,there still has the time to correct them in time. Two: strengthen the interaction of newspaper and network media There is no denying that any media has their advantages and disadvantages.On the one hand, Network depend on the content of newspapers and information resources to enrich itself.On the other hand, Newspapers use the quickness of network constantly expand their propagation content.In order to get the better communication effect,newspaper should learn from otherss strong points to offset its weakness,which is aimed to mutual fusion. As we know,many newspapers have their own news web sites.For example, Peoples Daily and , China Youth News and CYOL Development trend The paper media wont be replaced by network media,Just like that the radio broadcast still exist after the emergence of television On traditional media,the best way to face the challenge is to take a cooperative attitude,besides,The two will be combined with each other in the future for a long period of time so many techonlogies applicated in Network communication will be used by paper media As for the news business.such as the news material ,there are so many Manuscripts from paper media on the various websitesOf course ,there is no doubt that the network media , as a new media, has something insufficient in various aspects. Thank you!